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- Adding a subscribe form to your website
- Why purchased lists are a bad idea
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- About the General Data Protection Regulation (GDPR)
- Re-requesting consent from your mailing list
- About Canada's Anti-Spam Legislation (CASL)
- If your email ends up in the Spam folder
- Choosing the best timing for sending email campaigns
- Understanding and improving email open and click-through rates
- Going beyond open and click ratesBlog
- About Apple’s Mail Privacy Protection Feature
- Finding your most engaged subscribers
- Retiring inactive or unengaged subscribers
- Writing effective calls to action
- Adding an unsubscribe link
- Making Your Email AccessibleBlog
- 2020 Holiday Email Marketing GuideBlog