View Contact Activity and Timeline

You can use the inspector to get detailed information on the activity of your contacts, as well as a comprehensive timeline of interactions:

Activity

To show contact activity:

Definitions

• Created: The date the contact was created
• Subscribed: The date the contact subscribed to your list. If the contact did not join your list via an email sign-up form, this value will be Never.
• Unsubscribed: The date the contact unsubscribed
• Last Sent: The date of the most recent campaign sent to this contact
• Last Opened: The date the contact last opened an email
• Last Clicked: The date the contact last clicked a link in an email
• Sent: The number of campaigns sent to the contact
• Bounced: The number of campaigns sent to the contact that bounced (hard or soft)
• Opened: The number of campaigns the contact opened
• Clicked: The number of campaigns the contact clicked
• Open Rate: The number of campaigns the contact opened divided by the number of campaigns delivered (i.e. sent and did not bounce)
• Click Rate: The number of campaigns the contact clicked divided by the number of campaigns delivered
• Engagement: A score of Undetermined, Low, Medium, and High. Based on the number of campaigns sent, opened, and clicked. The engagement score is Undetermined until a certain number of campaigns have been sent.
• Email Client: The last known email client that the contact used.
• Location: The last known geographic location

Timeline

To show the timeline:

The Timeline shows a reverse-chronologically sorted list of contact-related events, including:

• Joined list
• Unsubscribed
• Sent campaign
• Scheduled to receive campaign
• Reported spam complaint
• Email bounced
• Opened email
• Clicked email
• Updated contact information

For campaign-related events, double-click on any event to jump to the relevant portion of the campaign report.

Increase the width of the inspector to see thumbnails of the relevant campaigns and locations.