Create a New Contact | Direct Mail

To create a new contact:

Select a list
Click + in the toolbar
Choose New Contact. A new contact is added to the list.
Enter the email address (required) and any other optional properties (name, custom fields, etc.)

Properties of a Contact

Use the inspector to view and edit the properties of a contact, including:

Email Address: Required
Unsubscribed: If checked, this contact will be skipped when sending campaigns. You can check this box manually, but most often it will be checked for you automatically when someone unsubscribes.
Hard Bounced: If checked, this contact will be skipped when sending. You can check this box manually, but most often it will be checked for you automatically when email to this contact bounces back.
Excluded: If checked, this contact will be skipped when sending. You can check it manually.
First Name, Last Name, Company Name: Optional
Custom 1…30: Optional. If you need more custom fields click Show Inspector Options.
Groups: The groups that this contact is a member of. To add to a new group, click +. To remove from a group, select the group and press delete on your keyboard.
Notes: These are for your own use

A contact's custom fields can be used to save any kind of data (customer ID numbers, zip codes, etc.). Custom fields can be used to:

The value of a custom field can be text or a multi-value. A multi-value is just a list of tags or labels. For example:

You might use a multi-value custom field to save a list of topics that a contact is interested in
You might use a multi-value custom field to save a contact's preference as to how often they want to be emailed (weekly, monthly, quarterly, etc.)

You can search for contacts or create smart group rules based on what tags/labels are present in a multi-value custom field.

There are several ways to input or edit a multi-value custom field:

Click to place the cursor in a custom field in the inspector and choose Edit > Insert Multi-Value from the menu bar
Select one or more contacts and choose Edit > Edit Multi-Value from the menu bar
Multiple-choice form fields are imported into Direct Mail as multi-values
When importing contacts from a spreadsheet, you can import cells as multi-values