This help article is for an old version of Direct Mail.
Direct Mail integrates with Salesforce via Zapier.
Add new Salesforce leads to a Direct Mail mailing list
Nurture prospective Salesforce leads through to a successful sale with email marketing. This Zapier integration automatically takes new leads from Salesforce and adds them to your mailing list in Direct Mail. Use Direct Mail to continue the conversation with follow-up emails or drip campaigns until your lead is ready to buy. Set up this integration using Zapier
Additional Integrations with Salesforce
You can create custom integrations that go beyond what is listed above. Visit Zapier and click "Make a Zap!" to create your own custom automation.